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It’s a common perception that starting a company is one of the riskiest things one can do.

A great idea is only going to become a successful business if there is a market for it.

No matter how experienced you are when you start a company, you obviously can't know everything.

Making a change in your original business strategy based on new insights - also known as pivoting - is not a sign of a failing startup.

When you start a new company, your team start out small, and everything revolves around your product and idea. But as your startup grows, so does your team, and humans need guidance.

Money makes running a company possible, especially in the early stages - but how do you close the first round with external investors?

How do you convince investors to fund your company?

In episode 4, we sat down with our guests to discuss why diversity is vital at the earliest stages of starting a business.

The right brand is your foundation for a powerful future as a company as it helps people remember and connect with you. But how do you approach building a brand when you have only just started your own company?

Building a company takes time, so finding the right long-term co-founder is crucial and must be done consciously.