Building a brand: Who are you, really?

Show notes

The right brand is your foundation for a powerful future as a company as it helps people remember and connect with you. But how do you approach building a brand when you have only just started your own company? To discuss this, we talked to Kristian Rix, co-founder of POOL, an impact fashion rental, and Anna Lüder, Managing Partner at Sasserath +, a strategic consultancy based in Berlin.

Hosts: Søren Lund Nielsen and Jörg Rheinboldt from APX.

New comment

Your name or nickname, will be shown publicly
At least 10 characters long
By submitting your comment you agree that the content of the field "Name or nickname" will be stored and shown publicly next to your comment. Using your real name is optional.